Bachelor of Business Administration (BBA) Curriculum

Bachelor of Business Administration (BBA) Curriculum

Year 1: Foundations of Business

Semester 1:

1. Introduction to Business
2. Principles of Management
3. Microeconomics
4. Business Mathematics
5. Business Communication

Semester 2:

1. Financial Accounting
2. Principles of Marketing
3. Macroeconomics
4. Business Statistics
5. Business Law

Year 2: Core Business Disciplines

Semester 3:

1. Organizational Behavior
2. Management Accounting
3. Financial Management
4. Information Systems in Business
5. Elective 1

Semester 4:

1. Human Resource Management
2. Operations Management
3. Marketing Management
4. Business Ethics
5. Elective 2

Year 3: Advanced Business Concepts and Specialization

Semester 5:

1. Strategic Management
2. International Business
3. Entrepreneurship
4. Elective 3
5. Elective 4

Semester 6:

1. Business Policy and Strategy
2. Business Research Methods
3. Elective 5
4. Capstone Project or Internship
5. Elective 6

Electives (Choose according to interest and specialization)

• Digital Marketing
• Consumer Behavior
• Investment Analysis
• Corporate Finance
• Supply Chain Management
• Project Management
• Business Analytics
• Leadership and Change Management
• International Marketing
• Innovation and Technology Management

Additional Components

• Workshops and Seminars: Participation in various workshops and seminars conducted by industry experts.
• Internships: Practical experience through internships in various companies.
• Capstone Project: A final year project that allows students to apply their learning to real-world business problems.

Notes:

• Credit System: The curriculum typically follows a credit system where each course has a specific number of credits. A total of 120-140 credits might be required to complete the degree.
• Assessment: Assessment methods include exams, assignments, presentations, group projects, and participation.
• Flexibility: Some universities offer flexibility in choosing electives and specialization tracks based on career goals.

This curriculum provides a comprehensive education in business administration, preparing students for various roles in the business world or further studies in specialized areas.